Our founder & editor David Andrew Wiebe originally thought of the Productivity, Performance & Profits Blackbook as a bit of a pet project. He knew he wanted to build on the work he’d completed with his fifth book, Start Your Year the Right Way, but had no idea the adventure that would ensue in developing a premium book.
“The very idea of a premium book was foreign,” shared Wiebe. “It’s obviously supposed to be a book with a higher price tag. But that can’t be the only thing that differentiates it from a standard book. It needs to come with something more. Which is why I started by compiling the best articles and chapters I’d written on productivity.”
In asking for blurbs and early feedback, however, the foggy opportunity started becoming clearer to Wiebe.
“I quickly realized that word count alone wasn’t going to make it a premium book either. I began to see that I would need to make the book more engaging and of higher value. And where I’ve settled on it now is that it’s going to be a new book all its own, on top of the content that’s already included.”
Wiebe explained that the anthological content already included in the book would remain a part of the book, but that there would be 30,000 to 40,000 words of all-new content helping independent artists and musicians become more productive. Wiebe anticipates that this could easily take the better part of a year to complete if his schedule remains as full as it has been.
That hasn’t stopped Wiebe and his team from moving forward with the project, though.
Until earlier today, the book only had an order page. But now it has a brand-new sales page, which is very much in keeping with the sales pages Wiebe has been developing for all the courses on Content Marketing Musician (also see an earlier post in which Wiebe shared about how Productivity for Musicians was forcing him to be more productive).
The new sales page is elegant and simple, as with the other pages Wiebe has been hard at work developing.
“Although I think I will be adding more content to the Blackbook sales page,” added Wiebe, “I don’t want to lose the clarity and simplicity of the current format. So, the scrolling will only be for those who can’t make up their mind about the offer.”
https://productivityformusicians.com/the-productivity-performance-profits-blackbook-now-has-a-sales-page-and-its-elegant-and-simple/
“The very idea of a premium book was foreign,” shared Wiebe. “It’s obviously supposed to be a book with a higher price tag. But that can’t be the only thing that differentiates it from a standard book. It needs to come with something more. Which is why I started by compiling the best articles and chapters I’d written on productivity.”
In asking for blurbs and early feedback, however, the foggy opportunity started becoming clearer to Wiebe.
“I quickly realized that word count alone wasn’t going to make it a premium book either. I began to see that I would need to make the book more engaging and of higher value. And where I’ve settled on it now is that it’s going to be a new book all its own, on top of the content that’s already included.”
Wiebe explained that the anthological content already included in the book would remain a part of the book, but that there would be 30,000 to 40,000 words of all-new content helping independent artists and musicians become more productive. Wiebe anticipates that this could easily take the better part of a year to complete if his schedule remains as full as it has been.
That hasn’t stopped Wiebe and his team from moving forward with the project, though.
Until earlier today, the book only had an order page. But now it has a brand-new sales page, which is very much in keeping with the sales pages Wiebe has been developing for all the courses on Content Marketing Musician (also see an earlier post in which Wiebe shared about how Productivity for Musicians was forcing him to be more productive).
The new sales page is elegant and simple, as with the other pages Wiebe has been hard at work developing.
“Although I think I will be adding more content to the Blackbook sales page,” added Wiebe, “I don’t want to lose the clarity and simplicity of the current format. So, the scrolling will only be for those who can’t make up their mind about the offer.”
https://productivityformusicians.com/the-productivity-performance-profits-blackbook-now-has-a-sales-page-and-its-elegant-and-simple/
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