028 – The Ugly Truth Behind The Essential Guide to Creative Entrepreneurship

Many are under the impression that they can understand a book without reading it in full. But even with books that have rather obvious titles, sometimes if you don’t dig a little deeper, you don’t come away with the gold. In this episode of Creativity Excitement Emotion, David shares what readers may have missed about The Essential Guide to Creative Entrepreneurship. Sponsors: Clean Slate: The most exciting and inspirational New Year live music and multi-media event you’ve ever been to. Get your tickets now, before they’re gone! Highlights: 00:17 – The Essential Guide to Creative Entrepreneurship: A marketing misstep 01:02 – Standing out from the crowd 01:35 – But it’s not just about standing out – there’s got to be strategy 03:26 – Finding resonance with an audience 05:52 – The value is in the process 06:24 – Becoming known for something is crucial to creating your celebrity effect 08:23 – Without work, your “Triangle” doesn’t work Transcript: A

https://www.youtube.com/watch?v=D7CX-w4BTIQ